360 campaign for Clinique Pop Reds, positioning a proven shade match as the new way to find the perfect red.

Global campaign launch for hero lip franchise, executed across marketing channels

Close-up of a woman's face with dark hair, bold Clinique Pop Reds lipstick
Email marketing designs for Clinique Pop Reds global launch campaign featuring diverse models
Clinique website design featuring Clinique Pop Reds lipstick for global launch campaign
Woman with Clinique Pop Nude lipstick and Clinique Pop Reds lipstick, showing shade match science
Close-up of a woman's face with Clinique Pop Reds lipstick
Woman with Clinique Pop Nude lipstick and Clinique Pop Reds lipstick, showing shade match science
Close-up of a woman's face applying Clinique Pop Reds lipstick with overlaid text that reads 'Be bold again.'

  • Model Photographer + Director

    Katie McCurdy

Back to projects