Art direction and full-360 execution for Clinique’s global campaign launch of Smart Clinical MD.

This new product is two efficacious moisturizers in one, allowing consumers to target multiple skin concerns.

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Art directed launch video and stills that conceptually show the two benefits of the product.

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Campaign designs launched across digital, paid social assets, print media, and in-store graphics.

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  • Photographer + Director

    Matthew Chaves

  • Director of Photography

    Tristan Sheridan

  • Prop Stylist

    Lesley Feipel

  • Makeup Artist

    Yumi Lee

  • Editing + CGI

    WAX.tv