Art direction and full-360 design execution for Clinique’s global campaign of the launch of Smart Clinical MD.
This new product is two efficacious moisturizers in one, allowing consumers to target multiple skin concerns.
Art directed launch video and stills that conceptually show the two benefits of the product.
Campaign designs launched across digital, paid social assets, print media, and in-store graphics.
STYLIST
Lesley Feipel
EDITING + CGI
WAX.tv
PHOTOGRAPHER + DIRECTOR
Matthew Chaves
DIRECTOR OF PHOTOGRAPHY
Tristan Sheridan